About Us

About Us

BAEsic Boujee is the brainchild of Jae Lo, inspired by her love for self-care, which she embraced during her military service. As an Army veteran, Jae understands the importance of self-care, having experienced firsthand the challenges of neglecting her own well-being while serving. This journey led her to create BAEsic Boujee—a brand dedicated to making self-care fun, accessible, and an essential part of everyday life.

Our Mission:
At BAEsic Boujee, we believe that simple (“BAEsic”) things can be transformed into luxurious (“Boujee”) moments. We are here to help you romanticize your life, whether it's through a relaxing bubble bath, a much-needed "me time" break, or a special date night. Our mission is to show that self-care isn’t selfish—it’s essential.

What Does BAE Mean?
In BAEsic Boujee, "BAE" stands for "Being Always Essential"—a reminder that your well-being is always a priority, and that self-care should be an integral part of your daily routine.

Our Products:
We specialize in creating luxurious self-care kits and essential hair glam bags that are designed to elevate your self-care routine without breaking the bank. Our curated kits are themed to cater to various self-care needs, from bubble baths to solo wine nights, and even dedicated military service member kits for him, her, or a gender-neutral option. These kits are thoughtfully crafted to bring a touch of luxury into your everyday life, helping you to truly care for yourself, just as you deserve.

Why Choose Us?
BAEsic Boujee is all about celebrating individuality and making self-care accessible to everyone. We know that self-care can often feel like a chore, but with our kits, we aim to turn those BAEsic moments into something Boujee—because you deserve to feel special, every single day.

Looking Forward:
As a Minority Woman Veteran Owned & Operated business, we are committed to empowering our community by offering products that promote self-care and well-being. We are excited to help you on your journey to making your self-care routine a priority.

Welcome to BAEsic Boujee.
Welcome to the journey of elevating your everyday.